Tourism: The country exposed to the world
Archaeological park will be scene to film reality show
By: Byron Dardon
After several weeks to sharpen details, finally the contract of "inter-institutional collaboration" was reached yesterday between the company Mundo Antiguo S.A., the Ministry of Culture and Sport, the National Commission of Protected Areas (Conap) and the Inguat for the shooting of the live program Survivor: Guatemala, the Mayan Empire. Willi Kalschmitt, presidential commissioner for the Tourism, informed yesterday that the shooting of edition 11 of the reality Survivor show will initiate on the 27th of June and will conclude in the middle of August.
The filming of the program of the American television network CBS will be carried out in the Natural reserve Yaxha, Naranjo, one of the archaeological parks in Petan. [It is] considered a historical and cultural jewel, as well as a place of unmatched natural beauty.
In this reality show, in addition to the 18 contestants, there will be between 150 and 200 film crew. Millionaire Hearing
Kalschmitt commented that the shooting of the show will be of great benefit to the country because the program is viewed by more than 200 million people worldwide.
Daniel Martin, director of the Inguat, explains that the program will demonstrate that Guatemala will experience great tourism growth.
Carlos Albacete, representative of the Green Tropical ONG, thought that the program would have a minimum impact in the media if the recommendations of organizations like Conap are followed.
Efraan Asij, president of the Commission of Tourism of the Congress, indicated that this type of program is beneficial because in addition to being educational, it markets the country in a way in which the State nor the Government have the capacity to promote it. Millionaire Investment
According to one recent publication of the regional magazine America Economy, the investment to promote the Survivor program is a million-dollar investment in the countries that until now have been favored.
According to the magazine, the chosen countries expose their landscapes on American television in one hour weekly installments throughout the 16 weeks of programming.
In agreement with the publication, the multimillion dollar investment that implies to be chosen, is considered when multiplying the cost of an announcement of 30 second commercials that cost USS400 thousand.
When the series was made in Australia, some analysis valued the promotion in USS11 billion. The Business of Survivor
The CBS reality show will provide a viewing audience to Guatemala of more than 200 million people worldwide.
The competition takes place in exotic places, where the participants have tests and challenges.
Survivor has been filmed in Borneo, Marquesas, Australia, Africa, Thailand, Amazon, Pearl Islands, Vanuatu and Palau.
The mechanics of the show consists of which the participants advance with forms gain their tests and receive the support of the other equipment.
The winner of Survivor takes USS1 million.