Consider my previous Survivor 'cute girl' favorites: Elisabeth, Jenna (S1), Kim P, Neleh, Gina, Tanya, etc. I liked all of these ladies because of their personalities and actions during the game. They were all great, and many of them were very good looking.
Consider Shawna, Jenna, and Heidi: They are not nearly as 'cute' as some of the aforementioned though they are a thousand times more arrogant, I don't like their personalities, nor do I like their actions in the game.
Is it that hard to understand?