Last night's premiere of Superstar USA took a rather low 2.3/4 rating in a rather typical/average timeslot. While it can be reasoned that some potential fans watched the Motown special instead, the rating is still extremely low.
What's worse is that the show lost almost 50% of the lead-in from 7th Heaven, which scored a 4.3/7.
Undoubtedly, the problem was that the show wasn't hyped near enough. I knew about it from reading online news; I would've had no idea based on TV commercials, since I don't watch WB for anything else.