I know, I know, I understand where you're coming from too. It's just weird when you know that the person behind the blog is actually sweet and has a good heart. I can only interpret those things that he writes as jokes (even if they are distatesful sometimes...).
Mostly I just wanted to clear up the misunderstanding that by going to that site, you're making a rich man richer. Hardly the case! Feel free to visit the site whenever you want, however many times you want. Most of the revenue comes from clicking on the sidebar ads, so just don't click on them if you're morally opposed. But know that even if you do, you've just contributed an insanely small fraction of a penny to a new bone for Maddie. And she's pretty cute.