I actually think, if true, he is perfect. I am a bit surprised MF would choose him - since he is the one bachelor who really couldn't be pushed into doing what he didn't want to do. But I think MF also realizes he is one of the few re-treads, who isn't Chris L, that would have many of us excited and interested in tuning in.
Yes, Brad was bashed a lot right after his season ended - didn't people even come to his bar and threaten him? What I have found really interesting is that since then, with all the obvious manipulation that has gotten more and more blatant each year, and the backstories that have come out - I have seen the tide of opinion change with regard to him. I see very few negative things said about him. In fact, more and more, I see people saying that they now understand why he did what we did and really respect him for holding his ground and doing what was right. If all that is true, then he is a great person to have for the Bachelor right now. People will be rooting for him to FINALLY have his happy ending.