PARIS HILTON is feuding with her sister NICKY over whose name should head the publicity campaign for their joint business venture.
The hotel heiresses intend to open a line of upscale retail stores selling clothes and accessories they have designed, but Paris is convinced she will prove to be the major attraction to customers, not her lesser-known 21-year-old sibling.
And so Paris is insisting all their products feature her name sprawled across them.
A source tells gossip site THE SCOOP, "It's not a matter of pettiness or sibling rivalry. It's being a smart businesswoman.
"Her attitude is, basically, it's me who the public are interested in.
"She feels the products should be called HEIRESS PARIS."