Aww . . . I really like this show. From Yahoo News; link to article here.
Branson's TV Show Goes Over Like Lead Balloon
By Steve Gorman
LOS ANGELES (Reuters) - Fox television's "The Rebel Billionaire," starring daredevil British tycoon Sir Richard Branson is going over with viewers like a lead balloon.
The show, subtitled "Branson's Quest for the Best," debuted to dismal ratings three weeks ago and has declined nearly 20 percent in average audience through its latest episode on Tuesday night, according to Nielsen Media Research.
Promoted as Fox's answer to NBC's hit series "The apprentice," Starring real estate mogul Donald Trump, Branson's show has averaged fewer than 5 million viewers per week.
It ranks No. 5 for its hour and a lowly 91 among all prime-time shows in household ratings. Nevertheless, a Fox spokesman said the News Corp.-owned network plans to stick with the show through the planned 12-episode run.
"It's going to remain on the air," Fox spokesman Scott Grogin told Reuters. "Creatively, we're extremely pleased with the show. And we hope the audience will find it."
"The Rebel Billionaire" centers on a group of young entrepreneurs competing to be named president of Branson's business empire, which includes Virgin Atlantic Airways, Virgin Records and Virgin Megastores.
In addition to engaging in common business tasks demanded by Trump, like creating marketing campaigns and designing new products, the contestants on Branson's show also perform stunts like walking a plank suspended in mid-air between hot-air balloons.
Branson's own headline-grabbing exploits have included failed attempts to circle the world in a hot-air balloon and a record-breaking dash across the Atlantic in a powerboat.
"Rebel Billionaire" casts itself as an antidote to the material excess celebrated on "Apprentice" and even has a scene showing a Trump look-alike emerging from a limousine as Branson steps out of a taxi.
Though it has slipped in the ratings from last season, "Apprentice" still averages nearly 16 million viewers and ranks No. 4 among all prime-time shows in ratings for viewers aged 18-49, the group most prized by advertisers.