jadewarlock, I agree with your reasoning. And for everyone else, Heidi's line is boring and rather cheap looking (but at least it is not the skin-tight athletic attire that some middle aged women wear and should not). It is over-priced, but frankly, fits some of Amazon's pricing and look. You can find a good deal, but some of the smaller sellers or brand lines, charge way too much and hope no one shops around. And sometimes they like the exclusive angle and feel they can over-charge because, well, where else are you going to get it. Maybe at the New Balance flagship stores? Well, stores such as that are not everywhere.