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Thread: Project Runway A Ratings Winner

  1. #1
    Cy Young 2010 Mariner's Avatar
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    Project Runway A Ratings Winner

    http://nbcumv.com/bravo/release_deta...rojectrun.html

    BRAVO'S 'PROJECT RUNWAY' A RUNAWAY HIT AS RATINGS CONTINUE TO BREAK NETWORK RECORDS
    Published: February 3, 2005

    FEBRUARY 2ND BROADCAST DELIVERS BEST WEDNESDAY TIME PERIOD NUMBERS IN BRAVO'S HISTORY RANKING TOP 10 IN KEY DEMOS AMONG ALL BASIC CABLE NETS


    NEW YORK -- February 3, 2005 -- Bravo's critically praised original series "Project Runway" continues to break ratings records for the network with yet another stellar showing last night. The episode, where the five remaining contestants were faced with a challenge to create a new uniform design for the United States Postal Service, delivered the show's biggest numbers to date in Households 1.36 (+72% vs. season-to-date program average), total viewers 1,334,000 (+58%) and key demos with 935,000 adults 18-49 (+84%) and 826,000 adults 25-54 (+86%), according to in-home viewing figures from Nielson Media Research. Overall, "Project Runway" gave Bravo its best performance in the Wednesday 9-10 p.m. hour in HH and Total Viewers, A18-34, A18-49, & A25-54 in network history.

    "Viewers have definitely embraced 'Project Runway.' They are not only watching the show but they are hooked and spreading the good word," said Lauren Zalaznick, President of Bravo. "We're especially excited by the buzz the show is getting at New York's fall fashion week as we prepare for the finalists' runway competition tomorrow in Bryant Park. The event has become a very hot ticket."


    Among all basic cable networks in the 9 p.m. hour, Bravo ranked 6th in A18-49, 7th in A25-54 and 4th in A18-34 deliveries.


    Among all cable networks in the 9 p.m. hour, Bravo ranked 3rd in women 18-49/18-34 and 4th in women 25-54 viewers.


    Last night's "Project Runway" ranks as Bravo's #2 program season to date (9/27/04-2/02/05) in A18-49, A25-54, and total viewer deliveries behind only the season three premiere of "Queer Eye for the Straight Guy" on January 11th.

    On a special Wednesday, February 16 episode of "Project Runway" (9:00 p.m.-10:00 p.m.), viewers will have an opportunity to see some of the amusing and sensational moments from the previous challenges that did not make it into the preceding shows. The episode will also feature new interviews with the contestants and judges reacting to their experiences during the course of the challenges, as well as their personal reactions as they watch the series on television. Contestants will share their thoughts on how the series has also impacted their careers and lives.

    Wednesday, February 23 (9:00 p.m.-11:00 p.m.), the final three contestants will face-off in a runway show in New York Fashion Week. Each contestant will present their line before the judges, the media, and an audience of industry luminaries. At the end, the winner of "Project Runway" will be crowned. The winner's designs will be photographed for ELLE by the magazine's world-renowned Publication Director, Gilles Bensimon. The winning designer will also receive $100,000 in seed money to help them launch their own line and a mentorship from the Banana Republic Design Team.

    "Project Runway" is executive produced by Dan Cutforth and Jane Lipsitz of Magical Elves ("Project Greenlight," "Last Comic Standing,") and Heidi Klum. Klum's managers and fashion world experts Desiree Gruber and Jane Cha of NYC-based Full Picture also executive produced the series. Barbara Schneeweiss, director of television, and Jennifer Berman, senior vice president of production and development, oversee the production on behalf of Miramax Television. "Project Runway" is sponsored by Banana Republic, Cotton, Inc. and L'Oreal Paris.
    Let's hope this means there will be a second season.

  2. #2
    FORT Newbie Faithfully's Avatar
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    Quote Originally Posted by Mariner
    http://nbcumv.com/bravo/release_deta...rojectrun.html



    Let's hope this means there will be a second season.

    I hope so, I even have my mother hooked on this!

  3. #3
    REMAIN INDOORS MotherSister's Avatar
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    Yeah, it means there'll be a second season -- just as full of drama if not fuller, and with less focus on the design process. still gonna watch though! I this show despite its flaws. . .

  4. #4
    Picture Perfect SnowflakeGirl's Avatar
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    I couldn't have said it any better, MotherSister.

    I fear Bravo will take the recent success as proof that keeping Witchy Pepper around was a good thing--although I pray they'll keep design at the forefront next time round.

    And yes, despite my crabbing, I'm still hooked on the show like it's televised crack.
    Sending good vibes and warm fuzzies your way..., SnowflakeGirl
    All New AMERICA'S TOP MODEL Recaps! Premiere Pt. 1 & Pt. 2, Ep. 3, Ep. 4, Dinah's Dynamite Ep. 5, Ep. 6, Ep. 7, Ep. 8, Ep. 9, Ep. 10, Ep. 11, Finale
    Relive every beautiful moment of America's Next Top Model...Click here for links to prior season recaps & interviews.

  5. #5
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    definetely a second season is coming. Wonder if they'll try to put it on NBC and see if it can be a hit on Network TV.

  6. #6
    FORT Newbie REZN8's Avatar
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    I am totally hooked on this show, I tell everyone about it too! I would very much like to see a season 2!

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    I hope they get good interesting people again.

  8. #8
    Fight Queen corprip's Avatar
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    Thursday, February 24, 2005
    OVER 2 MILLION VIEWERS TUNED IN TO WATCH JAY MCCARROLL WIN BRAVO'S HIT SERIES "PROJECT RUNWAY" CONTEST
    Released by Bravo


    OVER 2 MILLION VIEWERS TUNED IN TO WATCH JAY MCCARROLL WIN BRAVO'S HIT SERIES "PROJECT RUNWAY" CONTEST

    TWO-HOUR FINALE GARNERS RECORD RATINGS:

    BRAVO WAS #1 AMONG ALL CABLE NETS LAST NIGHT 8-11 PM IN ADULTS 18-49

    SEASON CONCLUDES WITH BRAVO'S HIGHEST-EVER WEDNESDAY 8-11 P.M.

    'RUNWAY' WRAPS WITH MORE THAN FIVE TIMES ITS PREMIERE AUDIENCE TO WALK OFF WITH BRAVO'S TOP NUMBERS OF THE 2004-05 SEASON

    BRAVOTV.COM TO OFFER EXCLUSIVE FOOTAGE OF AUSTIN SCARLETT'S 'DECOY' RUNWAY SHOW

    NEW YORK -- February 24, 2005 -- Over two million people tuned-in to watch last night's two-hour finale of Bravo's runaway hit in which designer Jay McCarroll was crowned the winner of "Project Runway," and peaked at 2.5 million viewers in the final quarter hour. The season finale delivered the network's highest ratings results ever in the Wednesday 8-11 p.m. time period. With 500% growth over its total-viewer and key demographic premiere numbers in December, cable's hottest show delivered the highest numbers for any Bravo telecast for the 2004-05 season to date.

    The season finale made Bravo the #1 most watched cable network last night from 8:00 p.m.-11:00 p.m. for A18-49 (delivering 996,000), just edging sister network USA (995,000), and came in #2 A18-34, and #3 in A25-54.. Last night's program (which aired 9:00 p.m. - 11:00 p.m., ET/PT), ranked as the #1 program on Bravo this season, pulling in 2,010,000 viewers P2+ , with an average HH coverage. rating of 1.90; A25-54: 1,183,000; A18-49-1,313,000.

    Other highlights:

    Project Runway finale is the highest rated telecast in key demos (HH, P18-49/P25-54/P18-34, total viewers) in network history to air in the Wed 9PM-11PM time period.

    Project Runway is the highest rated Bravo original series in all key measures (HH rating, P18-49/P25-54/P18-34 viewers, total viewers P2+) since 2003 and is the #3 program in Bravo history in all key demo measures (HH rating, P18-49/P25-54/P18-34 viewers, total viewers P2+).

    Project Runway experienced phenomenal growth this season. Comparing its first original episode to the season finale the program was up +414% in HH Cvg rating, +430% in P25-54 viewers, +500% in P18-49 viewers, +320% in P18-34 viewers and +468% in total viewers P2+.

    Project Runway encore at 11PM drove 316,000 P25-54s and 275,000 P18-49 viewers to the set (improving quarterly time period averages by +85% and +76% respectively).

    Project Runway is also the youngest program 34.4 (median age) in network history.

    Jay's New York Fashion Week collection caught the judges' eye as he was awarded the grand prize over finalists Kara Saun and Wendy Pepper. As part of the prize, Jay's designs will be photographed for ELLE by the magazine's world-renowned Publication Director, Gilles Bensimon. He will also receive $100,000 in seed money too help him launch his own line and a mentorship from the Banana Republic Design Team.

    As a special bonus to "Project Runway" fans, BravoTV.com will provide exclusive footage of contestant Austin Scarlett's New York Fashion Week runway show. Due to the timing of Fashion Week, the "Project Runway" finale was set to tape before Austin's elimination had aired. In order to keep his elimination a secret, he was asked to present a "decoy" collection, never intended for inclusion in the series. BravoTV.com now offers this footage to fans of this unique and talented designer.

    "Project Runway" is executive produced by Dan Cutforth and Jane Lipsitz of Magical Elves ("Project Greenlight," "Last Comic Standing,") and Heidi Klum. Klum's managers and fashion world experts Desiree Gruber and Jane Cha of NYC-based Full Picture also executive produced the series. Barbara Schneeweiss, director of television, and Jennifer Berman, senior vice president of production and development, oversee the production on behalf of Miramax Television. "Project Runway" is sponsored by Banana Republic, Cotton, Inc. and L'Oreal Paris.

    Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been a NBC Cable Network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980.
    http://www.thefutoncritic.com/cgi/go...0050224bravo02
    Last edited by corprip; 02-25-2005 at 12:52 AM.
    "I've got soul, but I'm not a soldier." The Killers.

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