Klum, Miramax Sew Up 'Project Runway' with Bravo
(Tuesday, November 04 12:36 PM)
LOS ANGELES (Zap2it.com) - Having exposed the unpleasant side of filmmaking with "Project Greenlight," Miramax TV is plunging into the world of fashion with a new unscripted series on Bravo.
"Project Runway" will document a competition between 10 aspiring fashion designers to have their work featured in a runway show during New York's Fashion Week next fall. Supermodel Heidi Klum will serve as one of the judges of the competition.
"We loved this concept because it fits Bravo's goal of providing artistic and culturally relevant programming to viewers," Bravo President Jeff Gaspin says in a statement. "Miramax, Heidi Klum and the producers of 'Project Greenlight' will open the door to undiscovered talent and allow them a forum to develop their creative vision."
The show is tentatively scheduled to debut next summer, with the finale slated for Fashion Week in September. It will begin with 10 amateur designers being selected by a panel of judges that includes Klum as well as professional designers, fashion editors, stylists and photographers.
Each week, the contestants will take part in design competitions that might include making an awards show-worthy gown or updating a classic style. One designer will be eliminated in each episode, until the three finalists each mount full runway shows during Fashion Week.
The winner will have his or her designs featured in a fashion magazine and get the chance to have the clothes produced and sold in stores.
Dan Cutforth and Jane Lipsitz, who produced the second season of "Project Greenlight," are among the executive producers for "Project Runway."