The Hollywood Reporter’s story is headlined ‘Honey Boo Boo’ Ratings Top the Republican National Convention, and it says that “among adults 18-49 [the show bested all other cable outings for the night — coverage of the Republican National Convention, included — to pull a 1.3 rating.”
Sounds awful. But read on and you will see this sentence: “Aggregate coverage of the RNC across networks obviously eclipsed Honey Boo Boo considerably.”
Well, duh. The absurdly cruel TLC reality show airs at 10 p.m., when all three broadcast networks aired coverage of the convention, and then there are several cable networks that did, too.
For broadcast ratings, ABC, CBS, and NBC combined had 9.4 million viewers—9.4 million! Among those 18-49, 2.2 percent of the population was watching broadcast coverage. On cable, Fox News’ coverage alone drew 7.703 million people and a 1.2 rating.
That’s 17.103 million viewers and a 3.4 rating combined, and that doesn’t even include MSNBC or other cable networks’ coverage. Honey Boo Boo’s totals: 2.992 million viewers and a 1.3 rating.
Even a six-year-old hopped up on go-go juice would know that she was far less popular than politics.