"24 Hour Catwalk," Featuring Alexa Chung, Premieres January 10 on Lifetime Each episode of the series gives four designers the chance to compete to create their own line... in just one day.
LOS ANGELES, CA (December 1, 2011) - The fierce and competitive world of fashion gets even cattier with the premiere of the new series, 24 Hour Catwalk, beginning Tuesday, January 10, 2012, at 10pm ET/PT on Lifetime. Featuring television personality and global style icon Alexa Chung, four talented designers get the chance to create their own collection for the judging eyes of industry bigwigs. But, they must do so in only 24 hours! Who will have the vision, the talent and most importantly, the endurance to make it on the runway?
Hosted by Alexa Chung, each episode of 24 Hour Catwalk gives four designers the chance to compete to create their own line... in just one day. After a first cut challenge and elimination that will test their innovation and aesthetic, the competition whittles down to two, each tasked with creating a themed collection for their own star-studded runway show. Contestants will be on pins and needles when they, along with help of 24 Hour Catwalk's talented and opinionated sewing team, must prepare to showcase their three-piece collection to the program's judges, including renowned designer Cynthia Rowley, New York Times best-selling author and fashion editor Derek Blasberg and power publicist James LaForce. As the clock ticks down, tensions run high as 24 Hour Catwalk tests who has the will, desire and stamina to create clothes worthy of winning a $10,000 cash prize courtesy of Cover Girl and Herbal Essences.
Lifetime will give viewers an early look at "24 Hour Catwalk" on Thursday, January 5 at 10:00/9:00c behind the launch of "Project Runway All Stars," network sources have confirmed to the site.