In a letter of apology to customers, an executive at Kayak.com, the online travel site, explained the decision to stop advertising on the new reality show.
"When we decided to give our money to TLC for this program, we deemed the show a worthy topic," Robert Birge, Kayak's chief marketing officer, wrote in the letter posted on the site. "When we received angry emails regarding our decision to advertise, I looked into the show more thoroughly."
The first thing I discovered was that TLC was not upfront with us about the nature of this show. As I said, it's a worthy topic, but any reasonable person would know that this topic is a particular lightning rod. We believe TLC went out of their way to pick a fight on this, and they didn't let us know their intentions. That's not a business practice that generally gets repeat business from us. I also believe that it did this subject a grave disservice. Sadly, TLC is now enjoying the attention from this controversy.