Captain, if you read the Brown's Facebook page, you'll be surprised at how many devoted followers they have. And most of them aren't rich. ("I LUUUUUUUUUUUUUUUV your jewelry, and as soon as my next welfare check comes, I'm going to start putting money aside every month to buy something.") Combine gullible with poor and offer a get-rich-quick scheme which will allow you to meet CELEBRITIES, and there are plenty of sheep to fleece.
Someone on our discussion board went to one of the open house presentations at Meri's house. She confirmed that most of the people were there to meet the Browns, and signed up right away to continue their "relationship" with their new BFFs.