I just got my cable back - who went home? Who won? Who became more of jerks?
If Seabirds did say that? Then they are idiots. Colorado is a granola munching state! Yes, it may be cattle country but they are a healthy living cattle country! The smart thing to do would have been to market themselves as a healthy truck. They don't have to compromise their beliefs, they can still say they are vegan but along with that they can push that whole healthy thing that Colorado is so into.
BTW, Seabirds is heavily connected to PETA. If that gives you any insight into why they are acting the way they are. I, unfortunately, live right next to PETA central (their headquarters) so yeah.....they love their Seabirds and how ethical they are.
Back to them being idiots, more and more of us are trying to correct years of abuse on our bodies. More and more of us are trying to make healthier choices, they are missing a golden marketing opportunity by not tapping into that. Organic, sustainable, nutritious, healthy are major buzzwords now. So much so that even here, in pig country (ham loving Virginia lol) the Wal-marts will post giant posters advertising where they bought their vegs, fruit, meat and how organic/local it is. Those items fly off the shelves (or bins as the case may be).