Does the Today show pay their guests? I don't know about that. Do they claim they are primarily a news show? I usually leave for work at 7:15 a.m. but on the days when I'm home, so much of the morning shows is 'fluff.'
If people get paid 'scale,' it's not a whole lot of money.
I'm sure on a show like The View, the guests do get paid.
Of course, TLC would pay them a hefty fee since they are the whole reason the show is on.