I'm always amazed when the salon owners don't even know how their business performs. Even if the owner isn't a stylist themselves they should at least track the business, they should care about where their money is being made or lost. If they can't do this themselves then they should hire people who can.
Tabatha really just sets down some basic business guidelines:
1. A clean, inviting environment.
2. Good customer service and professional behavior.
3. Competent service, followed up with continuing education.
4. Actively market and promote the business.