'AMERICA'S MOST TALENTED KID' AND 'ED' ARE BIG FRIDAY WINNERS

“TALENTED KID” WINS IN ALL KEY ADULT AND ADULT-FEMALE CATEGORIES, TOTAL VIEWERS, TEENS AND KIDS AND IMPROVES THE TIME PERIOD BY 29 PERCENT IN 18-49

BURBANK, Calif. - April 5, 2003 - NBC has dominated Friday’s ratings race with more winning numbers from “America’s Most Talented Kid,” “Ed” and “Law & Order: Special Victims Unit.” This impressive team swept last night’s six half-hours in adults 18-49 and overall total viewers and won the night by a commanding 54 percent margin. That equals the biggest Friday victory for any network since the Jan. 3 Fiesta Bowl.

According to preliminary “fast affiliate” in-home viewing figures from Nielsen Media Research, “America’s Most Talented Kid” (3.6 rating, 12 share among adults 18-49, 11.2 million viewers overall) won the 8-9 p.m. ET hour in all key adult and adult-female demographics, total viewers, households, teens and kids. In these preliminary results, “America’s Most Talented Kid” improved by 3 percent on last week’s victorious premiere 18-49 rating, despite the arrival this week of competition from the hour’s third reality program, CBS’ “Star Search.”

The preliminary 3.6 rating for last night’s “America’s Most Talented Kid” is NBC’s highest in the time period with a regular program in more than a year, since March 8, 2002 (“Dateline NBC”). It’s also a 29 percent improvement over NBC’s average 2.8 in the hour this season.

From its first half-hour to its second, “America’s Most Talented Kid” increased its 18-49 rating by 22 percent, the biggest build for any network in any hour last night, pending Nielsen updates of these preliminary results.