MTV’s THE ’70s HOUSE Puts 12 Young Housemates in a Time Warp
FansofRealityTV.com – What “Colonial House” did to the era of corsets and wood chopping, MTV hopes to do to the era of leisure suits and disco dancing. MTV reteams with SuperDelicious, producers of “The Assistant” starring Andy Dick, to create a new reality competition show that is one part “That ’70s Show,” one part “Real World,” and one part “Big Brother.” Premiering on Tuesday, July 5, at 10:30 pm, MTV’s THE ’70s HOUSE is a series in which “12 young people kick their modern, 2005 coolness to the curb to live in a groovy 1970s-era house, in the hopes of winning cash and fabulous prizes.” Stopping by to trip the lights fantastic with the time warping young’uns will be special guests from the ‘70s like Erik Estrada, Deney Terrio, Jimmy Walker, Leif Garrett, and others.
THE ‘70S HOUSE promises to resurrect all of the 1970s, good and bad; from “8-tracks to avocado-green appliances, rotary phones to bellbottoms.” The show will be hosted by “Bert” and “Dawn” (portrayed by stand-up comics Bil Dwyer and Natasha Leggero, respectively), who will help guide the guests back in time and oversee “the ‘70s-style competitions” like roller-derby dance-offs to spoofs on ‘70s TV game shows. Housemates will also be penalized for the use of modern slang, technological conveniences or any other such anachronistic slipups.
Lois Curren, Executive Vice President, MTV Series Entertainment explains, “This series will test our audience – and our contestants – to see if they’re hip to the jive of 1970s kitsch. Eating, sleeping, and breathing the 1970s will be a whole new world for these kids who weren’t even born when this decade hit the first time around. If the culture shock doesn’t wear them out, the ‘70s-style meals of fondue and TV dinners just might.”
Whoever successfully survives the rough life in the dark ages of polyester and the judgment of host Bert, will hustle off with prizes, many from HP, sponsor and “technology partner” for the show. “The young people on this show have grown up with a daily reliance on technology - from music, to photos, to doing their homework - technology is a connecting thread in their lives,” said Siobhan O’Connor, Vice President Consumer Brand and Marketing for HP, who also sees the show as “innovative opportunity to showcase the positive and pervasive impact technology has in young people’s lives.” So turn in that cell phone, switch off that Xbox, and kiss your iPod goodbye—without these things, no wonder people back then were amused by lava lamps.