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Thread: Watchdog group slams 'soft porn' Paris Hilton TV ad

  1. #31
    Scrappy Spartan Broadway's Avatar
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    Quote Originally Posted by gabriel
    Oh Brother! - I used to wash my car in my underwear, did I get on TV NOOO!
    Not even a little home video somewhere??? Dayum.

  2. #32
    Kanai Nemeses's Avatar
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    In spite of all the commotion about the ad, Carls' Jr. didn't get much return on investment with it.

    PARIS HILTON'S HOT BURGER AD GENERATES TEPID SALES
    June 28, 2005
    QwikFIND ID: AAQ70L
    By Kate MacArthur


    CHICAGO (AdAge.com) -- Despite the whirlwind of publicity generated by its Paris Hilton ad, the controversial spot does not appear to have significantly increased Carl's Jr. restaurant sales.

    The chain posted a 1.7% gain in same-store sales for the four weeks ended June 20, while sibling chain Hardee’s posted a 0.7% gain. Both chains are operated by CKE Restaurants of Santa Barbara, Calif.

    Carl's Jr. was running the ad for the full four weeks, while Hardee's began running its own version of the ad during the last week of the period.
    AdAge.com (Advertising Industry News)
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  3. #33
    Premium Member Yeti Long Shot: Porpoheus Champion
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    Quote Originally Posted by gabriel
    Oh Brother! - I used to wash my car in my underwear, did I get on TV NOOO!

    And I'll bet you looked quite a bit sexier in that black whatever-it-is she's wearing than she does! Where's the justice!


    Actually, I like the ad, I think it's a cute tongue-in-cheek sleezy burger-hawking few seconds of film. I don't mind my kids watching it (and I wouldn't have minded when they were younger, either) - given Paris' persona and reputation, I think it's good for a giggle.

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