March 9, 2005 -- PoweR Girls
Tomorrow night at 10:30 on MTV
Several years ago, the lives and times of Lizzie Grubman and other hot-shot PR "power girls" were featured on the cover of New York magazine.
The article was such a pass-around hit that Columbia Pictures bought the rights in hopes of developing it into a movie. Or so the story went.
Some behind-the-scenes backstabbers, however, gossiped that Lizzie's dad, entertainment attorney Allen Grubman, intervened to have the project killed so that the embarrassing article could never be made into a movie.
Compared to what actually happened in his daughter's life, the article now seems like a Mother Teresa biography.
Seven years, many run-over club goers, thousands of stories and one jail sentence later, Grubman's life is not a movie but an MTV reality series, "PoweR Girls," starting tonight.
Why, oh, why? Because every scandal-plagued blonde must, by law, have her own reality series, that's why. Like, Gawd - you didn't know that?
At least Grubman, unlike many of the other reality show blondes, actually works - and works hard - for a living, as the show proves.
"PoweR Girls" follows the public-relations whiz kid and four of her best-looking staffers as they plan parties and hone their skills as - their term - "professional a**-kissers" to celebrities at various stages of their fleeting fame.
The show also proves once and for all that hard work and a college degree doesn't mean that you can't also be horribly shallow - and, in some cases, downright dopey and positively inarticulate.
But then again, when your life and job revolve around making sure that celebs get into nightclubs and then making sure that they get into the paper the next day for being in those nightclubs, chances are that you won't be mistaken for a brain surgeon. (Not that a brain surgeon who isn't dating Pamela Anderson would be let into one of these clubs anyway.)
Not exactly riveting TV, but certainly watchable if you've always wondered how a story makes it to the gossip pages.
And yes, they (the clients and relentless self-promoters) are all here in fleeting glimpses - Ja Rule, P. Diddy and, of course, Paris Hilton, a woman genetically incapable of staying away from a camera (even in the privacy of her own - or anyone else's - bedroom).
Lizzie's girls are shown on the job, working hard, making mistakes, shopping and acting dopey. And Lizzie, shockingly, is shown dissing them when they're out of earshot. She even says one of the girls' boyfriends is "not cute." Not good. Why? So she can sound more interesting to the cameras following her around? She doesn't.
"PoweR Girls" is the culmination of the celebrity-crazed times we live in, when even a publicist can become a celebrity like Lizzie, Our Lady of the Hamptons.
So much for the axiom about how a publicist, like a reporter, should never become the story.
Lizzie's big-ticket clients, however, might not be so thrilled to be basking in the shadow of her hot lights.
Or maybe they'll become more famous by having such a famous PoweR Girl behind them.
Meet Lizzie's 'Girls'
Southern California blonde. Paris Hilton is her god. Wanted to be a model. Loves learning new make-up tricks.
Started out wanting to be a weather girl. From Michigan. Handles accounts for nightclubs and sports.
Jersey girl. Worked for Lizzie as an intern without pay for six months before being hired. Big-time foodie.
Grew up in downtown Manhattan. Father is an African chief. Lives at home. Looking hard for a boyfriend.