The UFC needs to institute a yellow card policy like Pride. IE, if you are stalling and not doing anything to gain better position or finish the fight, you get a yellow card which is a 10% pay reduction. That happened in the Wandy vs Fujita fight this weekend and look how it turned out.
As for Rashad, his style is boring right now. Although, he was finally active towards the end of the fight. Rashad is still learning and I expect that he will continue to progress and learn how to pass the guard and be a more exciting fighter on the ground. Fighters already have incentive to be exciting because if they aren't they won't get as much money from endorsements nor will they get as good of contracts. Hell, look at Ken Shamrock vs Tito. This match is huge, but Shamrock is horrible. I doubt he would beat Rashad, but due to name recognition he will get a huge payday. If Rashad wants to get a huge payday in the future he'll need to be exciting.