November 17, 2004 --
ABC is planning to pump up some lucky viewer's nuptials with "Extreme Makeover: Wedding Edition."
Fueled by great ratings from its two other makeover shows, the network has put a third edition of the franchise into production, according to Variety.
"I think it's a pretty logical extension of the 'Extreme Makeover' brand," said Andrea Wong, ABC VP of alternative programming. "It's about wish fulfillment [and] giving something great to someone at an important moment in their life. We'll find people viewers will want to root for."
On each "Extreme Makover" series, deserving people are chosen to receive excessive help in different areas of their lives. On the original show, viewers who have been hampered by their bodies for various reasons received plastic surgery and life coaching.
On the "Home Edition," entire families have benefited from the show when teams of contractors rebuild their houses. One recent recipient was the family of a Queens woman who had been ripped off by a contractor who left her house in shambles and ran away with all her money.
TV weddings have become a cornerstone of television — especially on morning shows like "Today," "Good Morning America" and "The Early Show." — Post TV Staff