November 17, 2004 -- A new show could turn cheating spouses into the next wave of reality TV stars.
Two Emmy-nominated producers are peddling a reality series about couples who met on a dating Web site for unfaithful spouses — and several networks are interested.
"Infidelity has become a real hot-button topic these days everybody is talking about," said Darren Morgenstern, the founder of the dating Web site at the center of the show, the Ashley Madison Agency.
The yet-to-be titled show would follow four or five different "couples" who met through the Web site, said co-producer Jane Lipsitz. "We'd see where they start and where they end up with their own soul searching or whatever they're trying to find or not find in terms of what their marriage means to them."
Toronto-based Ashley Madison (a fictional name invented by its founders) has been around since 2002 and serves customers across North America, Morgenstern said. The members-only site has been profitable since it began, he said, with about 280,000 customers.
Sources said a number of networks are interested in the show, ranging from NBC to HBO, and the series would be different depending on where it lands.
Lipsitz says that the hit series "Desperate Housewives" has paved the way for a reality show about infidelity.
"Until now it's been potentially taboo for women to actually express that they're unhappy in their marriages and obviously there's a huge audience for that," she said.