NBC LAUNCHES NATION-WIDE CASTING CALL FOR ‘EXTREME REUNION,’ A NEW REALITY SPECIAL THAT REUNITES LONG-LOST FAMILY AND FRIENDS


BURBANK, Calif. -- August 6, 2004 -- NBC is launching a nation-wide casting call for Americans who want to be reunited with long-lost loved ones for "Extreme Reunion," a new, unscripted reality special that will bring family, friends and lost loves back together again -- in spectacular and exciting ways that will change lives forever. The special will be produced by LMNO Productions, Inc.

"Extreme Reunion" will utilize the vast tools found on MyFamily.com to research and connect people with friends and family worldwide. Bringing together out-of-touch family and friends has been a compelling source of television entertainment for decades-- most recently spurred by the power, speed and ease of the Internet.

"We are very excited to put the great resources of MyFamily.com to work in a new generation of reality programming beginning with 'Extreme Reunion,'" stated Eric Schotz, president and CEO of LMNO Productions. "What makes these reunions extreme is the scope of the story, the element of surprise and the race against time to get people reunited."

Interested candidates should log on to www.nbc.com or www.extremereunion.com to submit your application.

MyFamily.com, Inc. is among the largest online subscription businesses, with more than 1.5 million paid subscriptions and more than 10 million people using its Web resources every month. An interactive media company, MyFamily.com connects families with their histories and one another.

The company's tools, content and community empower individuals to find the people most important to them and share their unique family stories. MyFamily makes available a network of Internet properties, including MyFamily.com, Ancestry.com, Genealogy.com, and RootsWeb.com. The company also publishes Family Tree MakerÒ, the #1 selling family tree software, Ancestry Magazine, Genealogical Computing Magazine, over 50 book titles, and numerous databases on CD-ROM.

Established in 1989, LMNO Productions has produced over 600 programs and 50 series for network, cable and syndicated television. A provider of reality, documentary, informational and entertainment programming worldwide, LMNO's credits include, "Behind Closed Doors with Joan Lunden," "Final Justice with Erin Brockovich," "Guinness World Records: Primetime," "Boot Camp," "Race to the Altar" and "Kids Say the Darndest Things," hosted by Bill Cosby.