Spike TV Goes Clubbing in Vegas for Reality Series
Mon Aug 2, 2004 04:04 AM ET
By Gail Schiller
LOS ANGELES (Hollywood Reporter) - Men's cable channel Spike TV is stepping onto the dance floor with "The Club," a reality series that will chronicle the goings-on at a dance establishment in Las Vegas.
The 10-episode series is scheduled to premiere Oct. 12 in the 10 p.m. time slot.
The action will be set at ICE, a club that is seeking to compete with the high-wattage casinos on the Vegas Strip.
"ICE is really one of the only independent dance clubs in Las Vegas, so it's very much a David-and-Goliath story," said Robert Riesenberg, one of the executive producers. "The gaming hotels are the Goliaths, and ICE is the equivalent of David, so there's a lot of built-in drama and tension as a result."
Heineken and Allied Domecq Spirits have signed on as corporate sponsors, agreeing to buy a significant number of commercial spots, provide all the beer and alcohol for "The Club" and sponsor concerts and other events held at ICE. The producers said they are close to finalizing deals with two other corporate sponsors as well.
As part of the story line for "The Club," owner Ed Williams will give ICE, located about a block from the Strip, a makeover on the eve of its first anniversary and bring in D.J. Paul Oakenfold and Hollywood nightlife maven and party planner Allison Melnick.
Another main feature of the show will be the real-life stories of all the clubgoers who come to ICE, said Ben Silverman, the show's creator and executive producer. "The bachelors, the bachelorettes, the newlyweds -- all these great archetypal stories will play out in 'The Club,"' he said.
Silverman and Riesenberg previously partnered to produce two similarly themed shows: NBC's "The Restaurant" and Bravo's "Blowout," set in a tony hair salon.