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Thread: 'Pimp My Ride' Scores In the Ratings

  1. #1

    'Pimp My Ride' Scores In the Ratings

    March 18, 2004 -- THE hottest new show on cable, "Pimp My Ride," wants to turn your junkie old car into a sweet set of wheels.
    The provocatively named MTV series is a top-10 show in just two weeks on the air.

    Last week, among viewers age 18 to 34 - the sweet spot for many advertisers - the show was ranked No. 4 - bigger than cable stalwarts like "American Chopper" and "Chappelle's Show." Bigger even than MTV's mega-hit, Jessica Simpson's "Newlyweds."

    A repeat of the show ranked No. 7 - phenomenal ratings for a series with almost no promotion or pre-debut publicity. In a day of TV hype, "Pimp My Ride" is a hit solely by word of mouth.

    Overall, about 2.8 million viewers watched a recent episode, says MTV. Those are eye-popping ratings for a basic cable show.

    "Pimp My Ride" - the title means sprucing up someone's car - is hosted by hip-hop star Xzibit, a third-generation car aficionado who surprises lucky viewers by letting a team of extreme automotive artists turn their lemons into tricked-out, life-sized Hot Wheels.

    "Pimp" plays on every kid's fantasy - taking your first piece of junk car and turning it into a vehicle worth more than your dad's.

    In one sense, the show is similar to the popular Discovery Channel's hit "American Chopper," which chronicles the trials of a family of talented motorcycle builders in Upstate New York.

    "We get to bring in our audience and give them something that's going to boost their self-esteem and make their lives fun," Xzibit told The Post. "Everybody deserves a break here and there, and this feels good, it feels right."

    On "Pimp," Xzibit takes viewer's cars to West Coast Customs (sorry, only those who live near L.A. can apply), a high-end auto shop in Los Angeles where the usual clientele includes $1-million Ferraris and pricey SUVs that are souped up for Hip Hop artists like 50 Cent and Ludacris.

    On a recent episode of "Pimp My Ride," West Coast Customs turned a rusted, 1988 Daihatsu HiJet - a "microvan" held together with duct-tape - into a high-stepping auto for its owner, Wyatt. When the makeover is done, the van sports a multi-screen multi-media DVD system, external cameras, booming sound-system and a glossy paint job that can be seen miles away.

    In another, a young woman's broken down Honda Civic is converted into an eye-popping hot-rod. "She really deserved it, and it made me feel good to see somebody really appreciate it that much," says Xzibit. "This girl is a little kid taking care of her 82-year-old grandmother and trying to do schoolwork at the same time and that's a struggle.

    "To me that's somebody who can use something and we said, here's a little help, a little push."

    That little push is a whole lot sweeter coming from an L.A. guy originally from Detroit, the Mecca of U.S. auto building.

    "My grandfather worked at the Ford manufacturing plant and just recently retired," Xzibit says.

    "The car culture is part of living in Detroit. Most of the jobs available are definitely coming from the auto industry. Everybody I knew was always fantasizing about cars and pointing out [hot] cars when we'd see one driving down the street, we'd say 'ooh that's my car,' " he says.

    "It's always been about cars, as far back as I can remember."


  2. #2
    Im just not that into you AmandaFabulous's Avatar
    Join Date
    Jan 2004
    Planet Me
    I love this show. The kids are so grateful. Good idea.
    Look, I love me most...If I could run across the beach into my own arms, I would.

  3. #3
    its on a 10 episode trial run.....

    but i like it.

  4. #4
    I watched this show for the first time last night, and I love it. But I don't get why people need a home theatre in the back seat. It's cool and all, but I never sit in the back seat of my car.

  5. #5
    Skye's BootyGuard Dogg's Avatar
    Join Date
    Aug 2003
    it's a great show

    just proves that mtv doesn't have to base all there programming around excessive drinking and gratuitous sex

  6. #6
    Bloomin' FoRT Fanatic! ness's Avatar
    Join Date
    Jan 2004
    I stumbled up on this show completely by accident.

    I LOVE IT!

    I totally agree with what another poster said . . . These kids are SO grateful!
    That's a lovely thing to see!

    And the guys at West Coast Customs are funny, and master craftsmen. I really like watching them work!

    I sure hope this show runs for more than ten episodes, or is renewed!

  7. #7
    one thing i'm suprised about this show is how well versed everyone at WCC is. I don't know whether or not they took acting lessons or what, because from a) all the garage people i've ever met or b) seen on TV (monster garage, american chopper, etc...) they don't have the stuff down like these guys.

    damn good show. . .

  8. #8
    Nerds Just Wanna Have Fun Boredom's Avatar
    Join Date
    Jun 2003
    Where Ricky Martin Can't Find Me
    It's a pretty good show. Definitely worth watching.

  9. #9
    FORT Fogey Marley's Avatar
    Join Date
    Sep 2003
    Aliso Viejo, CA
    I like this show. I especially liked the white Honda Civic they fixed up. That paint job was nice!!

  10. #10
    Im ready for my closeup.. Tallulahbaby's Avatar
    Join Date
    Feb 2003
    Sunset Blvd
    I love this show....The most recent one with the '67 mustang was great...what a great car. I absolutely love XZIBIT...what a great guy! The guys at West Coast are really sweet as well.
    I wonder how long it takes for them to fix the cars? DO they do engine work as well? Because then some of these people are driving around in 20,000 dollars accessorized cars with crappy engines..lol
    The kids are sweet as well...Good show..
    Coco Magdalena made her debut Sept 2, 2006 7lbs 1oz!!!

    "Daddy warned me about Men and Booze, but didn't say anything about Women and Cocaine" - Tallulah Bankhead

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