The popularity of chicken and waffles has much to do with the success of Roscoe's chain of restaurants, which brought the dish more into the mainstream. What helped spread the popularity of Roscoe's was celebrity support of his restaurant. Herb Hudson knew people who worked in Motown and in television, such as Natalie Cole. Later more celebrities (such as Redd Foxx) would tell their television audience that Roscoe's was a place they should eat. Many restaurants borrowed Roscoe's theme dish and made it their own:
From Harlem, "chicken and waffles" was brought across the country to Los Angeles by Herb Hudson, who founded Roscoe's House of Chicken and Waffles in the mid 1970s. The 1988 movie Tapeheads features a fake music video ad spot for the company.
Ms. P's Electric Cock - Ms. P's started in 2011 in Austin Texas and is Nationally recognized cook. Ms.P's unique twist on Chicken and Waffles includes a Belgian waffle topped with a fried green tomato, fried chicken, poached egg, drizzled in maple syrup hollandaise.
Lo-Lo's Chicken and Waffles - Larry "Lo-Lo" White opened Lo-Lo's Chicken and Waffles in Phoenix, Arizona in 2002. Lo-Lo's is popular among celebrities and athletes including Muhammad Ali, Charles Barkley, Amare Stoudamire, and Larry Fitzgerald. Larry White has catered to the Arizona Cardinals and was flown down to Super Bowl XLIII in 2009 in Tampa to continue the tradition of cooking chicken and waffles for the team before winning games.
The Corner Office Restaurant and Martini BarIn 2004, Denver discovered chicken and waffles and The Corner Office became the place to find them. For three years in a row (2007, 2008 and 2009) the restaurant has been honored by Westword, a weekly magazine in Denver, as offering the best chicken and waffles in Denver.
Lucky J's Chicken and WafflesOpening in 2009, Lucky J's has become an Austin, Texas institution and a nationally recognized leader among the growing trailer food movement. In addition to selling classic fried chicken and waffles, Lucky J's is known for its Waffle Tacos.
Gladys Knight and Ron Winans' Chicken & WafflesGladys Knight and Ron Winans founded a chain of chicken and waffles restaurants in 1997. The original restaurant opened in Atlanta, Georgia. Subsequent restaurants in Lithonia, Georgia, Johns Creek, Georgia and Landover, Maryland (Washington, D.C. suburb) in The Boulevard at the Capital Centre. The MD restaurant opening was featured on the opening episode of the Food Network's show Dweezil & Lisa (January 2004). The original Atlanta location was featured on a January 2009 episode of the Travel Channel's show Man v. Food.
Stevie's Chicken 'N WafflesStevie's Chicken 'N Waffles is located in Northeast Portland, Oregon and is part of the Portland food cart boom of the mid to late 2000s. Stevie's was the only exclusive Chicken and Waffle joint north of the Bay Area on the West Coast. But since 2008, Seattle has Seattle’s Kick N Chicken Waffle House, Rainier Valley, Seattle, WA - Restaurant & Bar Reviews - The Stranger, Seattle's Only Newspaper
- Seattle's Kick-N-Chicken Waffle House.
Dame's Chicken & WafflesDame's Chicken & Waffles is located in Durham, North Carolina. It opened in late 2010 and quickly became one of the popular restaurants that have reinvigorated Durham's downtown area.
Big Momma's Chicken and WafflesBig Momma's Chicken and Waffles is located in New Orleans (East), Louisiana. It opened in June of 2009, in Eastern New Orleans, a community that was totally submerged after Hurricane Katrina. Big Momma's is the only exclusive Chicken and Waffles restaurant in Lousiana.