Ok, I doublechecked with my friend last night.
She's a SR. VP at CBS.
She said, yes, that this is all NBC's doing. Pure and simple.
Jay Leno isn't the bad guy. Conan O'Brien isn't the bad guy. It's NBC.
They're the ones who moved Leno - Leno did not want the 10PM slot. They lied to Conan years ago and told him that he will get Leno's show in 5 yrs. when he retires. They just assumed he was going to do so. Leno never said he was.
And, while I've never been the biggest Leno fan, I will say that he is a very nice man - not at all the a*****e that NBC would lke you now to believe.
So, let's be fair here to Jay - he does not deserve to be skewered. This is a mess that was created by NBC.