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Thread: Heroes on NBC

  1. #171
    Shoveling the ocean MissThing's Avatar
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    I don't watch this show, but thought this article might be of interest to those of you who do:

    http://money.cnn.com/2006/10/17/comm...ex.htm?cnn=yes

    A mangled hand, a 'Heroes' suit, and NBC
    Emerson Electric is suing NBC over a scene in "Heroes" featuring the company's garbage disposal. This may seem silly but something does smell funny on both sides.
    By Paul R. La Monica, CNNMoney.com editor at large
    October 17 2006: 11:45 AM EDT


    NEW YORK (CNNMoney.com) -- NBC is getting sued by a garbage disposal maker that claims the network's new hit show "Heroes" casts its product in a negative light. You can't make this stuff up.

    Apparently, the first episode of "Heroes" shows one of the characters, a cheerleader who is blessed with the power of indestructibility (must come in handy when being at the top of those human pyramids), sticking her hand into a garbage disposal and getting it all mangled. A few seconds later her hand heals.


    Don't try this at home kids. Emerson Electric, which makes the garbage disposal pictured here, is suing NBC after a character in the new show "Heroes" gets her hand mangled after shoving it in the disposal.


    "Heroes" has been one of the biggest hits of the new TV season and has helped boost ratings at NBC.

    What's the big deal? The brand name of the machine in question is visible in the scene. It's called the InSinkErator. (Sounds like a bad Schwarzenegger movie. "Hasta la vista, gah-bage. Foooood. I'll be back...to chop you.")

    "Heroes" is leading a ratings comeback at NBC
    Anyway, Emerson Electric (Charts), the company that makes the InSinkErator, isn't too happy to have its product shown bloodying the hand of a pretty, young cheerleader. So Emerson filed a suit in a U.S. district court in St. Louis against NBC Universal on October 2.

    In the lawsuit, Emerson claims that NBC used Emerson's trademark without the company's consent and that the show "implies an incorrect and dangerous design for a food waste disposer."

    The company added in its complaint that NBC's depiction of the InSinkErator "casts the disposer in an unsavory light, irreparably tarnishing the product."

    Emerson is asking the court to order NBC to remove Emerson trademarks from future broadcasts of the show and also reward Emerson damages suffered as a result of NBC's acts of "unfair competition, trademark infringement, and trademark dilution."

    Dan Callahan, spokesman for Emerson, said the company, of course, does not recommend anybody put their hands in a garbage disposal that is turned on.

    But he also pointed out that, according to data from the government's Consumer Products Safety Commission, you are actually ten times more likely to get injured by your dishwasher than your garbage disposal.

    And I've been told that if you did stick your hand in a garbage disposal (not that I've tried) you would hurt yourself but you would not wind up losing any fingers as was the case with the girl on "Heroes."

    So I can see why Emerson would be mad at NBC. The network is merely perpetuating this myth that garbage disposals are a menace to society! Garbage disposals don't chop off people's fingers. People chop off people's fingers.

    Still, I'm not sure why Emerson has to be worried about its product being cast in an "unsavory light." Anyone who willingly shoves their hand in a garbage disposal because they saw someone do it on TV is a moron. That's not Emerson's problem.

    Will InSinkErator sales really hit the skids?
    So what's NBC's response?

    "While we do not believe there is any legal issue with the episode as originally broadcast, we nonetheless have decided to edit the episode for future uses," said an NBC spokesperson in a statement.

    Presumably, that means rebroadcasts on NBC's sister cable networks like USA and Sci Fi, broadband viewings (the show is available on Apple's (Charts) iTunes), the inevitable DVD release of the first season and possible syndication.

    So if NBC has already edited out the offending InSinkErator trademark, then why is Emerson persisting with the lawsuit? Callahan said that Emerson has seen NBC's response about the pilot being re-edited but that the company has not heard directly from the company about its lawsuit.

    Now is this just another example of a company seeking publicity and using the court system to do it? Heck, I'm writing about the InSinkErator so if the suit was a PR move, it worked.

    And it is easy to label Emerson as yet another example of an overly litigious culture. I find it hard to believe that "Heroes" really "did in fact cause pecuniary harm to Emerson" as the lawsuit alleges.

    First off, even though the trademark is clearly visible on what I'm told is called the flange (I'm no Bob Vila) of the disposal it's in tiny print. So even if you own a 50-inch HD plasma TV, I doubt that you would have noticed the InSinkErator name. Plus, the flange wasn't exactly the focal point of the scene. I'd argue that the cheerleader's bloody hand wins that honor.

    And call me crazy, even if people did notice that the disposal was an InSinkErator, something tells me that Home Depot and Lowe's aren't going to be stuck with scores of unsold InSinkErators because consumers will be afraid about what may happen to their paws if they intentionally shove them into the disposal.

    In fact, I called a Home Depot in Secaucus, New Jersey Monday and spoke to a sales rep from their appliance department. I asked him if any customers have had complaints or questions about the InSinkErator since "Heroes" debuted. He seemed confused by why I was asking such a bizarre question but quickly said no.

    NBC should have known better
    But on the other hand (which I'm keeping as far away from garbage disposals as humanly possible), NBC may also be guilty of something here.

    At the very least, the producers and the network's legal department were reckless because they did not check all their Ps and Qs.

    Instead of showing a sink with the InSinkErator disposal, NBC could have easily created a fictitious brand name for the garbage disposal and avoided unnecessary legal risk. People make up fake product names on TV all the time. Or they could have edited out the name from the get-go. It wouldn't have affected the integrity of the show.

    Even better, NBC could have shown some love to its corporate parent with a blatant product promotion. After all, NBC Universal is owned by General Electric (Charts), which also makes garbage disposals. And isn't GE all about synergy?

    Then again, showing your product chop off the digits of a cute cheerleader probably isn't the type of publicity that GE's appliance division wants. So maybe Emerson is on to something after all.

    GE does compete with Emerson in the garbage disposal market. It would be a little different if "Heroes" aired on CBS (Charts), Walt Disney (Charts)-owned ABC or News Corp.'s (Charts) Fox since their parent companies aren't in the household appliance business. So perhaps it wasn't an innocent oversight by the producers. Hmmm.

    Now this sounds like something more suitable for an episode of "Law and Order." Ripped from the headlines, indeed.
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  2. #172
    FORT Fogey canadian_angel's Avatar
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    Quote Originally Posted by chrelsey;2105501;
    However, I came away with more than a few new questions! Like, how did Nikki sleeping with Nathan cancel out her debt? It was obvious that they were taping it, so is someone going to use that tape for some purpose that was worth cancelling her debt?
    I had the thought that maybe it wasnt the people that she was in debt to that were taping. I thought it was Claire's dad and associates that were taping. After all they new where he was going as they were ready on a plane to follow. I wouldn't put it past them to be able to spy and bug every "hero" as they seem to know who they all are.

    Just my thought

  3. #173
    Fool... but no pity. Krom's Avatar
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    Quote Originally Posted by chrelsey;2105501;
    Also, what are they doing with the policeman in the beginning, and then Nathan at the end, where Claire's dad said something to the effect of "go deep - clean him out," (about the cop) and then "take him, leave her" (about Nathan) to the "unknown" (Sylar?) guy that was with him?
    The statement with the cop is an easy guess. If Gunberg's character was really in fatal trouble this early in the series, they wouldn't have cast someone as high profile as him. Ergo, we will see him again.

    My guess is that "clean him out" refers to his memory, although I suppose it could also simply mean "get all the information from him that you can". We also have to suspect the possibility of the baddies trying to condition or take over people as well.

    As for the incident with Nathan and Niki, are you sure it was "take him, leave her"? I thought it was something like "take that one, leave the other". And I am not so sure it was Nathan being taken--Niki makes a lot more sense. Unless Nathan is being taken, "cleaned out", and returned, like we suspect the cop is. Then I suppose he makes sense.

    I am also pretty sure Sylar the brain sucker has nothing to do with Horn-Rimmed-Glasses-Man.

    "You don't rehearse Mr. T, you just turn him loose."
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  4. #174
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    Krom he said "just take the one" and D.L. advanced to the side of the bed that Nathan was sleeping on.
    "Education's purpose is to replace an empty mind with an open one."

  5. #175
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    Quote Originally Posted by Krom;2106480;

    I am also pretty sure Sylar the brain sucker has nothing to do with Horn-Rimmed-Glasses-Man.

    hence why I think Nathan is Sylar

  6. #176
    Fool... but no pity. Krom's Avatar
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    Quote Originally Posted by xjeff99;2106646;
    hence why I think Nathan is Sylar
    I don't think Sylar is anyone we know. Or if he is, he's probably someone we're currently assuming is non-Super.

    The only real evidence I can think of to support Nathan being Sylar is that Sy appears to have multiple abilities, and the only other person we know who does is Peter. A genetic bond would explain that similarity. On the other hand, if Peter is right about how his power works, then if Nathan could do anything other than fly, wouldn't Peter also manifest those abilities when around Nathan? And that would STILL depend on Nathan/Sylar's powers being permanent and not just "borrowed" the way Peter's appear to be.

    "You don't rehearse Mr. T, you just turn him loose."
    -----Sylvester Stallone, on Mr. T-----

  7. #177
    I HATE Moguls Dogg's Avatar
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    there was a continuity problem with the cheerleader storyline

    besides her waking up on the autopsy table and them rewinding to show what happned. Dude supposedly dragged her to a lake and dumpd the body, she was found, and an autopsy performed on her, then she shows up at school the next morning.

    who is this Linderman guy? Must be some kingpen, he has cops on payroll, and underworld connections. You would think he has a corporation if he's needing favors from a politician.

    He has alot of money;we know the Petrelli dude running for office is meeting with him in vegas to get 2 million for his campaign. In return Linderman (who has ties to bad people and niki) wants something; favors perhaps when Petrelli gets in office. So he has Niki seduce Petrelli and gets it on tape for "insurance".

    Claires dad and black guy i think are stealing peoples abilities. They were monitoring the cops brainwaves. and Dad said something about "too much or to far..." when cop mumbled something about "whos the cheerleader". thats when he gave black guy the go ahead to 'do it'. Dad also had mentioned that cop "wouldn't remember this place". I think when cop mumbled something about "the cheerleader" at that point he had managed to read Dad's mind. Dad to me obviously didn't know about Clairs power until he found the tape. thats why he was saying what he was saying when he was watching because he knew he would go after her.

    Sylar i think is connected to them ^. My theory is that Sylar told them about the cop guy he encountered at the FBI building and had them go get his power and "bring it to me"

    ok, this is the first time noticing after rewatching the episode that Issac eyes looked possessed after he got high and started painting. (looked like storm on x-men)

    Hiro and Ando crack me up.... Ando outshined him in the pisode i think

    now, Hiro comes from the future on the subway to chat with Peter. this time looking older (almost didn't recognize him) and speaking ENGLISH. this looked like and made me wonder about some Terminator type stuff, maybe they didn't save the world the first time and Hiro came back again 20 years in the future.

    "save the cheerleader" i'm thinking goes back to cop reading Dad's mind knowing that he's going after his daughter.




  8. #178
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    Quote Originally Posted by Krom;2106731;
    A genetic bond would explain that similarity.

    hmmm good thinking Krom.. the Petrelli father committed suicide just months before? Maybe he faked his own death and he's Sylar.

    but now I'm going to talk myself out of it by saying that Mohinder said advancements come with each new generation so the father would actually be a throw-back.... what about Nathan's (horned-rimmed glasses guy) kids? How old are they?
    "Education's purpose is to replace an empty mind with an open one."

  9. #179
    Fool... but no pity. Krom's Avatar
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    Quote Originally Posted by Dogg;2106968;
    there was a continuity problem with the cheerleader storyline

    besides her waking up on the autopsy table and them rewinding to show what happned. Dude supposedly dragged her to a lake and dumpd the body, she was found, and an autopsy performed on her, then she shows up at school the next morning.
    Simple explanation if the events of the previous episode happened on a Friday or Saturday night, the autopsy on a Sunday, and school Monday.

    Or even if its another day, I suppose we could argue for the body being found the same night, and it simply being the night shift at the morgue. But the Friday/Sat. night explanation is much cleaner.

    "You don't rehearse Mr. T, you just turn him loose."
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  10. #180
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    besides she was probably a Jane Doe so there was no way for the ME to identify her - she was naked with no I.D. when she was brought in
    "Education's purpose is to replace an empty mind with an open one."

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