I thought some of you TV people might be interested in this. It is a list of current rates for a 30 second ad on all of the current network shows from the Futon Critic and Advertising Age; the first is a list of the rates, the second is a list of the income per show. I'll put the top 20 of each here, but click the links for all 124 shows.
Rates: http://www.thefutoncritic.com/cgi/go...drates&id=2003
By Income: http://www.thefutoncritic.com/cgi/go...rates&id=2003g
average price of a 30-second ad for fall 2003
rank series net. price
1. friends nbc $473,500
2. will & grace nbc $414,500
3. er nbc $404,814
4. survivor cbs $390,367
5. scrubs nbc $360,950
6. coupling nbc $316,400
7. c.s.i.: crime scene investigation cbs $310,324
8. simpsons, the fox $296,440
9. twenty four fox $292,200
10. monday night football abc $272,867
11. law & order nbc $264,889
12. everybody loves raymond cbs $257,700
13. joe millionaire fox $256,704
14. bachelor, the abc $253,940
15. malcolm in the middle fox $251,575
16. west wing, the nbc $229,429
17. ortegas, the fox $204,080
18. two and a half men cbs $200,350
19. law & order: criminal intent nbc $197,050
20. frasier nbc $195,200


average income per episode for fall 2003
rank series net. income
1. monday night football abc $17,463,488
2. er nbc $12,954,048
3. survivor cbs $12,491,744
4. c.s.i.: crime scene investigation cbs $9,930,368
5. twenty four fox $9,350,400
6. law & order nbc $8,476,448
7. joe millionaire fox $8,214,528
8. bachelor, the abc $8,126,080
9. friends nbc $7,576,000
10. west wing, the nbc $7,341,728
11. will & grace nbc $6,632,000
12. law & order: criminal intent nbc $6,305,600
13. nbc saturday night movie nbc $6,169,632
14. c.s.i.: miami cbs $5,872,640
15. scrubs nbc $5,775,200
16. american juniors fox $5,653,344
17. skin fox $5,600,000
18. alias abc $5,464,352
19. without a trace cbs $5,394,272
20. las vegas nbc $5,349,344
Source: The Futon Critic http://www.thefutoncritic.com/ and Advertising Age