I'm thinking this is all a set-up for the audience...
Its getting harder for me to believe these contestants don't know something is up here. All 9 of them agree to sell bogus products? You'd think at least one would have the integrity to say "no" and walk out. Instead, they all agree to do so, and with significant gusto (including doing jumping jacks and stripping down to a bra to make sales).
The whole "give me a new termination slogan" thing is just so blatant. Don't these people wonder how this could be a serious show, considering how blatant a rip off it is from Apprentice? The contestants should be thinking, Ok this is a serious show. But its an awwwwful close show to the Apprentice. How is it different? Better? Uh, its really not either. But there has to be a hook. Hmmm..its on FOX....wait...d'oh!!!
I wouldn't put it past FOX to say it was all an act and we were duped.