Who's planning on taking their kids to see this? My oldest has read the graphic novel and both my girls are panting to see the movie. I love this Gaiman story and admit I was pretty disappointed to see how watered-down visually the movie version looks, but of course it's more kid-friendly this way. I'm confident my kids can handle it (in the next couple of months, they are turning 10 and 6) as they're familiar with the story already.
The story is creepy fun, but the mom/dad with button eyes might scare more sensitive kids, I think.