This is the thing that confused me from last season. They are not playing for charity are they? Every other 'celebrity' show, celebrity Jeopardy, Weakest Link, Wheel of Fortune etc they announce their charity. Here, are they playing for themselves? It's not like any of them need the extra moolah, they may be B or C celebrities, but still make more than many of us do.
I have to admit though, I kind of like the non-altruistic play a bit better, these guys are serious! I just wish others could benefit, ya' know? Gotta get someone to play for the SAve a Penny campaign!