Is Fox getting ready to dump "Joe"?
Could the notoriously impatient Fox Network be ready to cut ties with the lackluster reality sequel "The Next Joe Millionaire"?
According to the network's own website (www.fox.com), the Tuesday episode of "Next Joe" has been removed from the line-up, replaced by an encore of the already encored "24" season premiere.
Also, the "Next Joe" website states that it airs Mondays at 8/7 central, without any mention of Tuesdays.
Could Fox ever so quietly be dumping "Joe", not wanting the series to endanger its November sweeps performance? Perhaps, but if "Joe" is indeed reduced to only one night a week, with the series losing viewers each episode, Fox may ultimately be prolonging the pain. Originally, with the twice-weekly airings, "Joe" would have ended November 24TH. With only once-weekly airings, viewers may have endure (or ignore) "Joe" through December and perhaps even into January 2004.
No mo Joe on Tuesday nights
The Washington Post is reporting today that Fox is cutting Joe back to Monday nights only. Hey, I'm just thankful they didn't pull out entirely. Note that the audience is picking back up. Hopefully that trend will continue. Here's the article:
A Little Less 'Joe Millionaire' to Love
By Lisa de Moraes
Friday, October 31, 2003; Page C07
Fox has pulled half of "Joe Millionaire" for the duration of the November sweeps.
The second edition of the reality series, this time about a broke Texas cowboy masquerading as a multimillionaire for 16 European women who are vying to become his main squeeze, was scheduled to air on Monday and Tuesday nights during the ratings derby.
But, unlike the first edition of "Joe Millionaire" -- which opened in January with an impressive 18 million viewers and wrapped in the February sweep with a whopping 40 million to become the 2002-03 TV season's most watched entertainment broadcast -- the second edition opened on Oct. 20 with a disappointing 6.7 million viewers. That's its best number in the three episodes aired so far.
This understandably created a big November sweeps headache for Fox, which had thought cowpoke David Smith and his bevy of subtitled beauties would be the crown jewel of its sweeps strategy and so scheduled this edition to air twice each week.
By airing the show only once each week during the sweeps, Fox is cutting its ratings losses. Next Tuesday, Fox will repeat the season debut of Kiefer Sutherland's series "24" for the third time; two repeats of "That '70s Show" will fill in on Nov. 11, and another "That '70s Show" rerun paired with "The Simpsons" will substitute on Nov. 18.
Fox execs declined to comment.