I think the brow powders do look more natural. Do the thick park closest to your nose in short small swipes and from the arch outward in one long swipe. I then use a brow brush to go over and blend it. If your brows are unruly, a very tiny amount of hair gel or mousse wiped over them from nose to outside can tame stray hairs. I don't buy the really dark brow powder either. I think mine is medium brown. Better to go lighter than darker. If it's too dark it looks fake.