I have never kept anything in my bra. That sounds incredibly uncomfortable. If I need to go somewhere where I need minimal stuff to carry or need to be hands free I just switch to a small cross body purse!
The phone carrying trend I'm seeing more often here is with young African women who wear head scarves. They wrap their phones right to their ear with the scarf! It looks so precarious that I always think it's going to fall, but it never seems to move. At first I thought they were only doing it during calls, but it seems like I have seen a couple lately where they didn't seem to be talking and still had the phone wrapped to their head. Has anyone else even seen this??