I was surprised not to see any holiday gouging in my area too. And as usual, it dropped about .05 AFTER I filled up, because I thought it would go up in price for the weekend. I can never win at that game!
What I wonder about is why sometimes diesel is lower than regular and other times it's higher. Right now diesel is about .10 higher than regular, while other times it can be that much lower, and still other times it's the same price.
Also, I don't know if anyone has stations in their area that have tried this, but we had one chain, Enmark, that decided they would offer discounts to those paying cash. Really it was the same price as all the other stations and they charged higher for credit. Anyway, I knew it wouldn't last because how many people actually go around with cash to pay for their gas, especially the high amounts they'd have to carry these days. So about a week ago I noticed they discontinued their "discount" program. I don't buy gas from them anyway. We've had more than one car act up after using their gas.
I understand that paying with credit and debit can cost merchants money because the credit card companies charge them but that's the cost of being a business owner and the consumer likes to use their credit and debit cards. Don't they think they're already making enough from us anyway with the ridiculous prices?