I'm not too big on Starbucks either. I find it bitter. We have a couple of great independants near me, and they both serve their own roasted, freshly ground coffee. (Fair Trade, alot of it too). It really does make a difference. I would have laughed at that ten years ago, but it truly does taste different. Plus, because I have to drink decaf (heartburn issues) they have to make it just for me and so I get a decaf Americano and it's very fresh and hot. Yum.