I'm sorry, I can't remember the name of the gum being advertised in this commercial, but the commercial itself just makes me laugh every time I see it. It's kind of silly, actually, but for some reason I love it.
It's the Keep Goulet Away commercial, set in an office workplace. And it shows Robert Goulet is a cheesy red turtleneck dancing around in the office, chewing up the guy's notes/paperwork and generally being a mischevious imp.
"At 3pm when you're energy is low, Robert Goulet comes and messes with your stuff. Keep Goulet away with something gum". And as the office guy pops the gum in his mouth as Robert Goulet is about to 'mess with his stuff', Goulet sees him do it, the guy turns around thinking someone is there, and the camera pans to Robert Goulet crawling on the ceiling to get away.
I think Robert Goulet's a great sport to be in the commercial, and think it's a really funny idea. Who'd have thought Robert Goulet was the one messing with our work stuff in the afternoon?