I always thought On Star had the most effective commercials. If I'm ever in the market for a new car I'm getting one with On Star. The one that really gave me chills was when the On Star guy says something like "Mr Smith I have been notified that your airbag has deployed. Is everything ok." Silence. "Mr Smith are you there?" Silence. "Mr. Smith I'm contacting emergency services." Its awesome.
And the one that really sold me on On Star is when a woman calls them and tells them she's been in a wreck. Shes obviously upset but holding it together. So they contact 911 and then get her husband on the line and when he says "Are you ok?" She starts to cry and says "No I'm hurt." I really felt for the woman and thought it was great that they could contact her with her husband so quickly. I would want to be able to talk to my husband immediately too.
I always thought whoever came up with that ad campaign deserved to win what ever awards it is they give to commercials.