Originally Posted by holly71
I'm not being argumentative, but I am going to disagree with that.
The original article said that brand awareness was the number one priority since they have a limited advertising budget. I see what you are saying but I think Quizno's accomplished what they set out to do, create a buzz. Quizno's has had other commericals other than the teat suckling and this one. No one remembers those. No one talked about them either. They basically showed the sub getting toasted and it talked about how good Quizno's sandwiches are. Those types of ads don't create a buzz IMO.
Every single other message board I post on has a Quizno's commerical thread on there. Usually the split is about 3/4 hate the commerical...1/4 loves it. People who don't even have a Quizno's in their area (yet?) know what Quizno's is now. That's sucessful advertising. If the commerical can acheive that, I think they've hit their mark.