Dora the Explorer Gets Extreme Makeover
Tuesday, February 17, 2009
filed under: kid
She's now a tweenager, goes to middle school, and has moved to the big city. Will she have acne, too?
Mattel and Nickelodeon have announced that Dora the Explorer is growing up.
Gina Sirard, vice president of marketing for Mattel, says: "Girls really identify with Dora and we knew that girls would love to have their friend Dora grow up with them, and experience the new things that they were going through themselves."
As a tween, Dora has moved to the big city, attends middle school and has a whole new fashionable look. She will also have a rich online world, a la Webkinz, in which girls can explore, play games, customize, and solve mysteries with Dora and her new friends.
Wanna see? Nickelodeon and Mattel plan to keep Dora's new look a secret until the brand launch in Fall 2009. And start saving those pennies: The Dora Links fashion doll, for children five years and up, will retail for approximately $59.99.
We're not sure what to think about this proposed new look. We like Dora just the way she is, and are not huge fans of cartoon makeovers in general. But a kindergartener we know recently rejected a Dora toy for being too "babyish" (this, from a five-year-old), so maybe they're onto something.
What do you think about Dora's upcoming makeover?