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Thread: Updated article from Claria.com

  1. #1
    FORT Newbie
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    Updated article from Claria.com

    Since the original thread containing the old article is locked I created a new thread. This is about the article that said fort had 60% of reality tv forum traffic. The article has been updated to clarify a couple of things.

    First, the article claimed the realtvplanet got 30% of the internet traffic. The article has been corrected to change the site name to REALITYTVPLANET.COM. The site realtvplanet.com did not exist, at the time of the article. The administrator here jumped on that mistake and bought the domain realtvplanet.com and has it linking here, to the fort. Very shrewd. The article is now correct though.

    The second major change in the article, it now clarifies that only 4 reality tv related sites were monitored, and of those 4, fort had 60% of the traffic. So, it is not 60% of all reality tv site internet traffic. This is still good for fort but not as great as the original article made it out to be.

    Anyway, here's the link to the new article and it's posted below. http://www.claria.com/companyinfo/press/fb_releases/pr031105.html

    News Room

    Research Media Advisory Archive

    For interviews or more information
    contact press@claria.com

    REALITY TV SHOWS DRIVE TRAFFIC TO THE WEB FOR A MULTIMEDIA EXPERIENCE

    -- Loyal Viewing Audience is Prime Candidate for Online Marketing Efforts --

    REDWOOD CITY, CA -- November 5, 2003 -- Reality TV shows are not only attracting viewers to their television sets but are driving them to the Web as well, according to independent research conducted by Feedback Research (www.feedbackresearch.com), a division of Claria Corporation, the leader in online behavioral marketing.

    Feedback Research analyzed the actual online traffic of Claria's GAIN Network, which includes 38 million users to obtain insight into the most popular Reality TV shows and consumers correlating Web habits. The research group conducted an online survey asking participants about their interest in Reality TV shows such as "Survivor", "Paradise Hotel" and "Extreme Makeover", and also monitored user traffic on top Reality TV-related Web sites from Sept. 10 to Oct. 3, 2003.

    What Reality TV Shows are the Hottest
    The most popular Reality TV shows at the time of the survey were:

    "Survivor" (37%)
    "Paradise Hotel" (23%)
    "Trading Spaces" (14%)
    "Extreme Makeover" (8%)
    "Queer Eye for the Straight Guy" (7%)
    In addition, "Survivor" was the top-performing Website with 37 % unique visits during the analyzed timeframe (99,618 unique visits) and it's the one most participants expect to air the longest.

    Where to Reach Reality TV Viewers on the Web
    Results also indicated that Reality TV viewers preferred official Web sites such as "Survivor's" page on CBS.com (www.cbs.com/primetime/survivor7) or "Queer Eye for the Straight Guy's" page on Bravotv.com (www.bravotv.com/Queer_Eye_for_the_Straight_Guy), with 77% of all Reality TV site traffic. Feedback Research also tracked 4 independent reality TV fan websites that include information on multiple Reality shows. Of those 4, Fans of Reality TV (www.fansofrealitytv.com) and Reality TV Planet (www.realitytvplanet.com) were the top performing sites with 60% and 30% of unique visitors viewing those sites.

    When to Reach Reality TV Viewers on the Web
    For marketers interested in leveraging this active group of consumers, the best time to reach them is right after work before the shows begin, since 78% of all traffic for the top five shows was generated from 6 a.m. to 7 p.m. Reality TV sites were most visited on Wednesdays and Thursdays, with more than 43% of traffic visiting on those days. Thursday was the most popular with 29% of that traffic.

    Alternative times to reach these consumers are between the hours of 9 a.m. to 1 p.m., with 31% of participants hitting sites during that time, and between 11 a.m. and 1 p.m. for 19% of respondents.

    For more information and insights into online advertising statistics contact Mandy Mladenoff of SHIFT Communications, LLC - 415.591.8420, mmladenoff@shiftcomm.com

    About Claria Corporation: Founded in 1998, Claria Corporation is the leader in online behavioral marketing, serving over 38 million consumers. The company's clients include more than 900 Advertisers, including over 80 Fortune 1000 clients in the verticals of Entertainment, Travel, Consumer Packaged Goods, Financial Services, Retail, and Automotive, who utilize Claria's services to deliver advertisements targeted to individual consumer interests. Claria provides marketing research and business insights through its Feedback Research division, delivering in-depth analytics of consumer Web usage patterns across the entire Internet that cannot be attained via any other research provider. Claria headquarters are located in Redwood City, California, with U.S. offices in Los Angeles, Chicago, New York, Detroit, Austin, and International offices in the U.K. and Asia.

    About Feedback Research: Feedback Research, a division of the Claria Corporation, offers a breakthrough way to conduct one-to-one research with over 38 million consumers while they surf the Web. With access to the wealth of information and respondents from Claria's GAIN Network, Feedback Research can help advertisers find out more about customers, because advertisers can create samples based on what consumers actually do online versus the less reliable method of using self-reported data

    Press Contact: Mandy Mladenoff of SHIFT Communications, LLC - 415.591.8420, mmladenoff@shiftcomm.com

    Media contact: press@claria.com
    Last edited by dingdong; 11-22-2003 at 11:19 AM. Reason: wasn't done with post

  2. #2
    Hypermediocrity Amanda's Avatar
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    Oh. That's nice.

  3. #3
    Leo
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    I wonder who the two others are.

  4. #4
    The race is back! John's Avatar
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    Thanks, dingdong. It should be noted, also, that Claria is the new name for Gator, and therefore only people with a piece of Gator software installed on their computer are tracked for the purposes of this study.

    Any study tracking visitors is limited in what they're able to track. I'm extremely happy that in this limited study, more than half of the people who went to one of the 4 sites being tracked either only came here, or came here in addition to one of those other sites.

    We don't need a study to tell us how great our visitors are, though, we see it every day. Thanks, everyone.

    (Oh, and be aware that I will remove from this thread any debate about who's better, etc. Let the study and the visitors speak for themselves, and let everyone just go where they want - we've already hashed this out once, I won't do it again.)

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