Beer! That takes me back....when I was in college it was a popular setting lotion, but was a big deal as no alcohol was allowed in the women's dorms (no co-ed dorms then!). Some girls threw a fit at being deprived of their favorite setting lotion. On the other hand, when I was in junior high my mom tried it , and I have to say we did NOT think the smell went away. Now that might be an appealing scent to some guys.... We tried mixing cologne in, but didn't help. But it did make the hair shiny!