My cookie butter just arrived through the mail (via Amazon) so I'll beat you to the punch (I still can't believe you didn't even open it for a taste!!!). It is delicious. Sweet, creamy, a little spicy in the sense of mildly ginger bread cookie-ish. There is a bit of a crunch if you chew it (ground up cookies). I'm not going wild over it, though, and I don't think I would get it again. I try to eat a beans and greens diet and this is just too far out of my comfort zone. Maybe if I have it on apple slices or celery, or stirred into a bowl of oatmeal. So far, I've just stuck my finger in.