Several months ago a friend bought me a shooter called Liquid Cocaine. I stopped doing shooters years ago, but I did try this. It was purple and tasted like Robitussin. I told her: How much did you pay for a shot of cough syrup?
Man, it was GROSS and burned all the way down.
Personally if you have to add fruity, sugary, colored crap to an alcoholic beverage, then you have no business drinking. I want to taste my whiskey. Not cover it up so that the only purpose is to get about 1200 calories a drink and get drunk without having to learn to appreciate the taste of good alcohol.
That said, do you think it's too early for a Jim Beam? It IS Saturday ya know.