I think I'd consider it at least one step above Chipotle. You still order at the counter, but they bring you your food and it's not on disposable plates! It actually reminds me of Dos Coyotes in how they do things.
I alway drink iced tea, but I was SO tempted to try that gigantic soda machine! It looks like a combination of a spaceship and a huge high efficiency washer! Maybe next time.