WITH 'DOG EAT DOG,' NBC IS TUESDAY'S TOP DOG

THE POPULAR REALITY SERIES SWEEPS FOUR HALF-HOURS IN 18-49, WITH SOLID RATING INCREASES FOR EACH SUCCESSIVE HALF-HOUR


BURBANK, Calif. -- May 28, 2003 -- NBC has swept all six of last night’s prime-time half-hours among adults 18-49 and overall total viewers with two hours of the returning reality series “Dog Eat Dog” and the regular 10 p.m. ET telecast of “Dateline NBC.” It’s NBC’s top-rated Tuesday among 18-49 viewers in seven weeks.


“Dog Eat Dog” returned to the NBC schedule with strong slot-winning results and a solid increase in 18-49 rating with each successive half-hour through the 8-10 p.m. ET block.


According to updated in-home viewing figures from Nielsen Media Research, last night’s 8-9 p.m. ET telecast of “Dog Eat Dog (3.3 rating, 11 share among adults 18-49, 8.1 million viewers overall) and a special 9-10 p.m. second episode (3.9/11 in 18-49, 8.8 million viewers overall) led those hours among adults 18-49 and 25-54, men 18-49 and 25-54 and overall total viewers. Compared with NBC’s Tuesday 8-10 p.m. averages for June 2002, last night’s “Dog Eat Dog” block was up by 20 percent (with a 3.6 rating vs. a 3.0).


“Dog’s” 18-49 rating climbed impressively with each successive half-hour from 8-10 p.m., from a 3.1 to a 3.6 to a 3.8 to a 4.0.


From 10-11 p.m., “Dateline NBC” (3.3/9 in 18-49, 7.9 million viewers overall) was #1 in virtually all key categories. “Dateline” led the hour by a powerful 27 percent margin in 18-49 over ABC’s second-place “NYPD Blue” rebroadcast.


Prime-time updated 18-49 averages for Tuesday are: NBC, 3.5/10; ABC, 3.0/9; Fox, 2.9/9; CBS, 1.7/5; UPN, 1.5/4; WB, 1.3/4. In total viewers, May 27 updated averages are: NBC, 8.3 million; CBS, 7.7 million; ABC, 7.5 million; Fox, 6.8 million; WB, 3.0 million; UPN, 2.9 million.


In local-market late-night results, “The Tonight Show With Jay Leno” (4.3 rating, 10 share in metered-market households) beat CBS’ “Late Show With David Letterman” (3.0/7 in metered-market households) and ABC’s “Nightline” (3.4/8 in metered-market households) and “Jimmy Kimmel Live” (1.4/5 in metered-market households). “Tonight” has out-rated “The Late Show” on 169 of 171 nights in the local markets so far this broadcast year.


NBC also led the 12:35-1:35 a.m. ET hour with “Late Night With Conan O’Brien,” (2.0/7 in metered-market households), which defeated CBS’ “Late Late Show With Craig Kilborn” (1.4/5 in metered-market households) and the second half of “Jimmy Kimmel Live.”