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Thread: Joe Rogan and Brooke Burns as Grand Marshals?

  1. #1
    The race is back! John's Avatar
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    Joe Rogan and Brooke Burns as Grand Marshals?

    From the SB County Sun:

    A glitzed-up ride down Hollywood Blvd.

    By Valerie Kuklenski
    Staff Writer

    Remember the Hollywood Christmas Parade, that quaint annual exhibition of stars perched atop convertible trunks? The creative types behind the Blockbuster Hollywood Christmas Spectacular are betting that, after you see this year's affair, you won't really miss the old version.

    With Blockbuster involved and NBC's national exposure, this 71st annual holiday event promises to be at least three parts Hollywood, one part parade. In addition to the stars on convertibles, there will be pyrotechnics, stunts and other studio-conceived showstoppers at the corner of Hollywood Boulevard and Highland Avenue.

    The Hollywood Chamber of Commerce has been working with L.A.-based marketing company Global Icons to get more mileage out of its famous trademarked properties, the Walk of Fame and the Hollywood sign. Jeff Lotman, CEO of Global Icons, suggested jazzing up the chamber's parade with the kind of flash-bang spectacle the public expects from Hollywood. His proposal led to multiyear deals with NBC and Blockbuster on what he says will be Los Angeles' only annual event aimed at drawing tourists from across the country.

    The 2 1/2-hour parade will take place Dec. 1 before an estimated 1 million spectators, with an hourlong edited version shown Dec. 8 on NBC. "We're really committed to put as much of it on the street as possible," Lotman said.

    "We're not Macy's (Thanksgiving Day Parade), we're not the Tournament of Roses," he said. "We're very focused on leveraging the assets of Hollywood -- music, film, television."

    Bleachers will be on Hollywood Boulevard from Orange to Highland, and folding chairs or blankets are welcome for the rest of the route down Highland and east on Sunset. Organizers recommend arriving by 4 p.m. Premium seating and skyboxes may be booked through www.hollywoodspectacular.com
    Joe Rogan and Brooke Burns are the grand marshals for this event. Not sure why it didn't mention that in this article.

  2. #2
    Hey John...grabbed this from the Rogan site...not sure of the source though, and it's not the entire article---rest of it was related to NBC and affiliates.


    Destiny's Child, LeAnn Rimes, David Copperfield, Carrot Top and
    Brian McKnight Slated To Perform

    BURBANK, Calif. -- November 7, 2002 -- Pat O'Brien (Access Hollywood), Brooke Burns, ("Dog Eat Dog"), Nancy O'Dell (Access Hollywood) and Joe Rogan ("Fear Factor") will celebrate the holidays as hosts of NBC's brand-new broadcast of "The Blockbuster Hollywood Christmas Spectacular." The NBC special is an hour-long presentation of The Blockbuster Hollywood Spectacular, A Holiday Tradition, (formerly Hollywood Christmas Parade) and airs on Sunday, Dec. 8, 2002 from 7-8 p.m.

    Mickey Rooney will lead The Blockbuster Hollywood Spectacular, A Holiday Tradition in a spirited procession down Hollywood Boulevard as this year's Grand Marshal of the parade.

    The Blockbuster Hollywood Christmas Spectacular attendees and viewers will witness spectacular movie moments, grand-scale re-enactments from famous and upcoming films. These moments will include some of the explosive stunts and amazing special effects that turn movies into blockbusters. In addition to the traditional festive floats, marching bands and celebrities parading down famed Hollywood Boulevard, the Blockbuster Hollywood Christmas Spectacular will include performances by some of todayís hottest music acts and entertainers. The parade will travel on a two-mile long route by the world famous Graumanís Chinese Theater, the Kodak Theatre, the historic Roosevelt Hotel, the Pantages Theater and other Hollywood landmarks.

    In addition to the traditional holiday-themed floats, countless marching bands and nearly one hundred celebrities parading down Hollywood Boulevard, audiences will see spectacular movie based entries:

    Disney's Aladdin-A Musical Spectacular(Disney's California Adventure)

    "Back to the Future" Float (Universal Studios Home Video)

    "xXx" Stunt Spectacular (Columbia TriStar Home Video)

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